This is from a Private Estate in Like New Condition. There are some dark smudges around the edges of the pages. The front, back, and spine cover pages have slight discoloration.
Copyright 2000 by Abraham Publishing Company
Three Prime Ways to Grow Your Business
1. Grow Your Customer Base
- Referral Systems
- Acquiring Customers At Break-Even Up Front and Make A Profit on the Back-End
- Guaranteeing Purchases Through Risk Reversal
- Host/Beneficiary Relationships
- Advertising
- Using Direct Mail
- Using Telemarketing
- Running Special Events or Information Nights
- Acquiring Qualified Lists
- Develop A Unique Selling Proposition
- Increasing the Perceived Value of Your Product/Service Through Better Customer Education
- Using Public Relations
- Delivering Higher-Than-Expected Levels of Service
- Communicating Frequently with Your Customers to "Nurture" Them
- Increasing Sales Skill Levels of Your Staff
- Qualifying Leads Up Front
- Making Irresistible Offers
- Educating Your Customers by Giving "Reasons Why"
2. Increase Average Transaction Value
- Improving Your Team's Selling Techniques to Up-Sell and Cross-Sell
- Using Point-of-Sale Promotions
- Packaging Complementary Products and Services Together
- Increasing Your Pricing and Hence Your Margins
- Changing the Profile of Your Products or Services to be More"Up Market"
- Offering Greater/Larger Units of Purchase
3. Increase Transaction Frequency
- Developing a Back-End of Products That You Can Go Back to Your Customers With
- Communicating Personally with Your Customers to Maintain a Positive Relationships
- Endorsing Other People's Products to Your List
- Running Special Events Such As "Closed Door Sales," Limited Pre-Releases, Etc.
- Preframing or Programming Customers
- Price Inducements For Frequency
